Analyst Report | Frost Radar™: Extended Detection and Response, 2023
Explore Frost & Sullivan’s evaluation of the Extended Detection and Response (XDR) market, including innovation trends, AI-driven threat detection, security analytics, automation, and vendor capabilities. Gain insights to strengthen cyber security operations and XDR strategy.

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F r o s t R a d a r™ : E x t e n d e d D e t e c t i o n a n d R e s p o n s e , 2 0 2 3
August 2023
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
Authored by: Lucas Ferreyra
With contributions by: Jared Carleton and Adrian Drozd
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Strategic Imperative
• Big Data, ML, and AI have redefined application design, delivery, and user and environment
interaction. Almost all industries and disciplines are taking advantage of these technologies.
• Cybersecurity is not an exception: security providers can leverage these tools to analyze the
growing amounts of threat information, consequently boosting threat detection, response, and
the ability to react to previously unseen attacks and zero-day threats.
• In the next five years, the importance of analyzing vast amounts of data and allowing software to
learn from it will continue to increase. As a result, the XDR industry will flourish as it addresses
organizational needs of automation, robust analytic capabilities, and data-driven security,
spearheading the new generation of single-pane-of-glass cybersecurity solutions.
• Most organizations are still in the midst of digital transformation. Enterprise and government
attack surfaces continue to grow as they establish cloud strategies and adopt new security controls
and tools to protect their hybrid environments.
• The growing number and sophistication of cyber threats and the lack of cybersecurity
professionals in most regions make securing business-critical assets difficult.
Source: Frost & Sullivan
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Strategic Imperative (continued)
• An effective security strategy in the post-perimeter world requires close coordination between
security controls and the dismantling of cybersecurity silos. As a unifying tool, XDR can ease
organizations into reshaping their security posture and help them focus on the most important
issues thanks to its overarching visibility of the environment. The dearth of skilled personnel will
continue to increase the need for easy-to-use tools that can make lives easier for overburdened
security analysts.
• Cybersecurity is a fast-changing and innovative industry. The growing number and sophistication of
threats coupled with broader technological and social trends call for a generation of security
solutions that are more effective and easier to use. In this environment, vendors must
continuously innovate to maintain a competitive edge. XDR is a great example of the competitive
nature of the cybersecurity market, with vendors aiming to go above and beyond to meet
customers' needs.
• These factors have made XDR an essential tool in the arsenal of many security vendors. But its
ubiquity does not mean that all XDR solutions address similar use cases: each vendor provides
specific integrations and features that make its solution stand out. The evolution of XDR will
further increase competitive intensity and influence additional developments. Source: Frost & Sullivan
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Growth Environment
• XDR is showing impressive revenue growth in the cybersecurity industry in 2023 after a 66.5%
increase in 2022 and a projected compound annual growth rate of 31.2% from 2022 to 2025. Such
success is a testament to XDR’s capabilities and how they address many pain points of
cybersecurity customers.
• XDR’s ability to satisfy organizations’ demands for visibility, integration, analytics, flexibility, and
automation, allows it to stand out in the extremely competitive cybersecurity industry. Over the
last three years, vendors have updated their strategies to offer more competitive solutions and
deliver high-end security to their customers.
• Even with a more conservative assessment of XDR’s potential, the growth rate will remain above
average for the industry for the next three years as the early majority, late majority, and finally the
laggards adopt the solution.
• Finance, government, tech, and retail are usually the top spenders for cybersecurity solutions, and
XDR is no exception. Manufacturing and utility companies also are spending considerable amounts
on securing business-critical assets, and XDR provides them with the visibility they need to secure
OT and IoT devices. Source: Frost & Sullivan
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Growth Environment (continued)
• Shortly after its development, only corporations and enterprises with a high employee count had
in-house cybersecurity teams large enough to manage a complex XDR solution. Automation used
to be the most underdelivered out of the three XDR promises and limited the technology’s use.
Today, large and medium enterprises remain the biggest XDR spenders, but these customer groups
are no longer the fastest-growing.
• Thanks to the push for further automation and ease of use, smaller businesses are investing in XDR
as well. As vendors continue to design XDR in line with AI and ML developments and add features
that let non-experts handle analytical tasks and threat investigation, XDR use will continue to soar.
• As is the case with most cybersecurity technology, XDR had a fast adoption rate and success in
North America first, followed closely by the EMEA (Europe, the Middle East, and Africa) region.
Revenue in both regions continues to grow at a rapid pace as the early majority of organizations
invest in the solution.
Source: Frost & Sullivan
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Growth Environment (continued)
• Latin America and Asia-Pacific contribute considerably less revenue but will grow at a faster rate
for the foreseeable future as more companies realize the benefits of XDR. While these regions
have lower security maturity levels, the new XDR trends will disproportionately affect how smaller
and less mature organizations interact with the solution, and how they can leverage it to protect
their evolving environments during a digital transformation.
Source: Frost & Sullivan
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Frost Radar™
Extended Detection and Response, 2023
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Frost Radar™: Extended Detection and Response, 2023
Source: Frost & Sullivan
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Frost Radar™ Competitive Environment
• In an extremely competitive and fast-growing field of more than 70 industry participants with
revenue greater than $1 million, Frost & Sullivan independently plotted 17 leaders in growth and
innovation in the XDR space in this Frost Radar analysis.
• As a first look into the competitive environment, it is essential to understand the three approaches
to XDR: open (focused on third-party integrations and open architecture to provide more flexibility
to customers), native (focused on providing native integrations with the vendor’s own—usually
comprehensive—security stack to improve detection and response), and hybrid (combining both
approaches while keeping a smaller focus on native integrations, allowing customers to decide
which works better for them). Frost & Sullivan has taken the three key promises of XDR as the
basis for Innovation Index scoring, consisting of a solution’s capabilities for integration (particularly
third-party, vendor-agnostic integration), meaningful automation, and cross-layered threat
detection and response.
Source: Frost & Sullivan
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Frost Radar™ Competitive Environment (continued)
• Several of the largest XDR players have transitioned from a purely native approach to XDR
integration to a hybrid one, providing more flexibility through third-party integrations while
realizing the vision of a vendor-agnostic tool. Some of these companies have partnered with
competitors to provide specific integrations with best-in-breed solutions and have formed alliances
that foster integration between the security stacks of its members. These vendors’ third-party
telemetry may consist of just a few curated, out-of-the-box integrations to dozens or hundreds of
security controls. A group of these vendors has created the XDR Alliance that fosters a more open
approach to XDR among its members, demonstrating the increasing interest in providing a vendor-
agnostic solution. Top competitors that fit the hybrid category either by succeeding in their
transition through one of these strategies or by taking this approach from the start include Check
Point Software, CrowdStrike, Fidelis Cybersecurity, Kaspersky, Microsoft, Palo Alto Networks,
SentinelOne, Sophos, TEHTRIS, Trellix, and VMware.
Source: Frost & Sullivan
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Frost Radar™ Competitive Environment (continued)
• Check Point Software has excellent threat detection, integration, and visibility capabilities, with
several innovations that grant the vendor a high Innovation Index score. Its market share and
growth are slightly lower than the top vendors in the category, but Check Point Software is on the
right track to unlock many growth opportunities as the market continues to evolve.
Source: Frost & Sullivan
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Significance of Being on the Frost Radar™
Companies plotted on the Frost Radar™ are the leaders
in the industry for growth, innovation, or both. They are instrumental in advancing the
industry into the future.
GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action.
BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment.
CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition.
PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Source: Frost & Sullivan
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GROWTHINNOVATION FROST PERSPECTIVE
• Check Point has one of the highest growth rates in the XDR market, with a projected compound annual growth rate of 92.1% between 2022 and 2025. The company leverages its global network of channel partners and the wide breadth of its security portfolio to boost its XDR business.
• Check Point provides a customizable license agreement called Infinity Total Protection, which packages all solutions into a single offering, helping customers save money, especially if they want to try a native approach to XDR with the possibility of adding third-party telemetry later.
Companies to Action: Check Point Software
• Check Point delivers XDR through the Horizon XDR/XPR (Extended Prevention and Response). The solution displays a hybrid approach to XDR, integrating native Check Point security controls and some third- party elements (mainly Microsoft Defender for Endpoint, with more in the roadmap).
• Horizon is an intuitive platform that provides security analysts with full MITRE ATT&CK mapping, automatic preventions, rollback options, the full attack tree that shows the story of each incident, and threat hunting and intelligence capabilities, among other features.
• Check Point should continue to invest in the integration of third-party data sources, telemetry, and solutions, as this will allow it to capitalize on the increasing number of small and medium businesses that are going through digital transformation and need to secure their business-critical assets with advanced, flexible tools such as open/hybrid XDR.
• Check Point’s growth strategy is on point: leveraging MDR and enhancing support for MSSPs are excellent ways of boosting XDR sales and providing additional ways of cross-selling other products as well.
Source: Frost & Sullivan
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GROWTHINNOVATION FROST PERSPECTIVE
• The vendor leverages its Horizon solution to provide MDR services on top of the XDR platform. This strategy opens potential cross-selling opportunities and further growth among organizations that don’t have in-house security teams.
• As part of its roadmap, Check Point will develop a unified dashboard for MSSPs that allows for greater visibility and ease of management. Supporting these service providers also will open the door for additional growth via the MSSP channel.
• Check Point is looking into integrating additional third- party data sources and telemetry, enhancing its hybrid approach and allowing more customer flexibility.
Companies to Action: Check Point Software (continued)
• Horizon is supported by the Check Point Research (CPR) team responsible for threat prevention, innovation, and R&D. Horizon leverages CPR team findings to enhance threat intelligence by including real- time attack data across environments.
• Check Point’s solution features an in-platform cyber news feed updated by CPR. It covers the latest threats and vulnerabilities, providing analysts with additional information to remain one step ahead of cybercriminals. Check Point’s roadmap includes personalizing the cyber news feed and tailoring it to consider the customer’s location, industry, and the probability of a cyber report negatively affecting a customer.
• Horizon’s collaborative approach—between Check Point and its customers and among users—multiplies the value of XDR and helps train new analysts. The threat intelligence and cyber news feeds provide solid advantages to experienced and inexperienced analysts.
Source: Frost & Sullivan
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Frost Radar™
Key Takeaways
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Third-party integration within an XDR solution provides many advantages for customers: the choice of
which solutions to deploy, no vendor lock-in, and the ability to maintain legacy solutions during a digital
transformation with the knowledge that XDR is keeping business-critical assets secure.
Top XDR competitors include simple ways of performing threat investigations through interfaces, drag-
and-drop menus, and pseudo-code. They also augment XDR solutions with intuitive user interfaces,
graphic representations, charts, and networks that show the entire attack chain and the software’s
automated steps to prevent a threat. These features are essential to making XDR more accessible to
customers while enabling and empowering inexperienced security analysts, setting them up for success.
Key Takeaways
More than 3.4 million cybersecurity job openings went unfilled in 2022, according to the (ISC)²
Cybersecurity Workforce Study, meaning a worrying lack of security personnel. XDR is a traditionally
complex solution requiring the expertise of a well-trained cybersecurity team to leverage its capabilities
and advantages fully. While automation, AI, and ML alleviate these issues somewhat, XDR vendors are
finding other ways to support organizations affected by the shortage of security professionals.
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Source: Frost & Sullivan
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One of the most powerful tools in the XDR arsenal is the ability for customers to create their own
playbooks, automate threat investigation in some way, or employ coding/pseudo-coding processes to
improve detection and response.
The threats that put organizations at risk become more numerous and sophisticated with every passing
day, with zero-day threats that exploit vulnerabilities being among the most dangerous. XDR provides
many ways to offset these attacks, including recommendations, suggestions, vendor-provided
playbooks, complex detections aligned with MITRE ATT&CK techniques, and threat investigation
processes.
Key Takeaways
Open and hybrid approaches to XDR are in demand, and most of the top vendors that delivered a purely
native solution have been including more third-party integrations, moving away from the concept of
XDR as a portfolio integrator. Sometimes this transition involves vendor alliances that aim to deliver
deep integrations between the members’ security stacks.
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Source: Frost & Sullivan
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Key Takeaways
Some of the most innovative XDR vendors are already enhancing the value of their solutions by allowing
customers to share their content with each other, enabling anyone to take advantage of other analysts’
work. This greatly enhances detection and response, bolsters the entire cybersecurity community, and
makes XDR easier to use.
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Source: Frost & Sullivan
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Frost Radar™
Analytics
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
VERTICAL AXIS
Growth Index (GI) is a measure of a company’s growth performance
and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market,
competitor, and end-user focused sales and marketing strategies.
GROWTH INDEX ELEMENTS
• GI1: MARKET SHARE (PREVIOUS 3 YEARS) This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
• GI2: REVENUE GROWTH (PREVIOUS 3 YEARS) This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
• GI3: GROWTH PIPELINE This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
• GI4: VISION AND STRATEGY This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
• GI5: SALES AND MARKETING
• This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
HORIZONTAL AXIS
Innovation Index (II) is a measure of a company’s ability to develop products/services/solutions (with
a clear understanding of disruptive Mega Trends) that are globally applicable, are able to
evolve and expand to serve multiple markets, and are aligned
to customers’ changing needs.
INNOVATION INDEX ELEMENTS
• II1: INNOVATION SCALABILITY This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
• II2: RESEARCH AND DEVELOPMENT This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
• II3: PRODUCT PORTFOLIO This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
• II4: MEGA TRENDS LEVERAGE This is an assessment of a company’s proactive leverage of evolving, long- term opportunities and new business models, as the foundation of its innovation pipeline. An explanation of Mega Trends can be found here.
• II5: CUSTOMER ALIGNMENT This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
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Slide 1 Slide 2: Strategic Imperative Slide 3: Strategic Imperative (continued) Slide 4: Growth Environment Slide 5: Growth Environment (continued) Slide 6: Growth Environment (continued) Slide 7 Slide 8: Frost Radar™: Extended Detection and Response, 2023 Slide 9: Frost Radar™ Competitive Environment Slide 10: Frost Radar™ Competitive Environment (continued) Slide 11: Frost Radar™ Competitive Environment (continued) Slide 12: Significance of Being on the Frost Radar™ Slide 13: Companies to Action: Check Point Software Slide 14: Companies to Action: Check Point Software (continued) Slide 15 Slide 16: Key Takeaways Slide 17: Key Takeaways Slide 18: Key Takeaways Slide 19 Slide 20: Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform Slide 21: Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform Slide 22: Legal Disclaimer